about
Jin Seo is an accomplished cross-category designer whose multi-decade career spans creatively aligned industries including fashion, action sports and home design. With adaptable skills and a cohesive vision, she has elevated brands and engineered new products for companies from Ralph Lauren and Hurley to GAP, Inc. and Bed Bath & Beyond. In addition to her expertise in textiles, patterns, and construction, Seo’s deployment of vertical sketch-to-showroom-ready leadership enables her design teams to flourish and surpass expectations
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As VP Design at Hurley, her expertise in performance material development found it's calling in creating the Phantom Boardshort - a first of it's kind water sports short that set a new standard for materials innovation, performance and comfort in the surf industry.
As VP Product Design & Development for PTS America, her ability to deliver style and value while meeting technical specifications and quality standards increased the Target house account revenues by 40% within 3 seasons, building two private label dinnerware, serve ware programs and bakeware programs designed for Target.
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In 2007, Seo applied her fashion forecasting experience to identify opportunities within the “elevated casual” women’s market and co-founded 51>INC, addressing the ever-changing identity of wardrobe essentials. In addition to customer engagement and product evolution, Seo managed wholesale relationships and established multi-channel customer service by initiating brick/mortar locations as well as architecting the website’s digital sales platform.
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In her latest ready-to-wear post as creative director and product engine for specialty brand Sympli, Seo’s strategic concept skills support the sharpened consumer interest in self-expression, both in what they wear and how they live. With material expertise and strong vendor/factory networks necessary to deliver style and value while meeting technical specifications and quality standards, Seo’s talent development/management methodology encourages collaborative feedback, integral to the productive resolution and implementation of design ideas, objectives, and processes.